(With HTML+ the NAME attribute will be changed to ID)
<A NAME="poison"> Toadstools </A>Where the identifier poison is used to NAME the anchored text as the possible target of a hypertext link. The reference identifier can be an arbitrary string, but it must be unique within the document.
<A HREF="#poison"> Poisonous non-mushrooms </A>
you can also target the NAMEd anchor from another document, simply by adding the NAME after the document filename. For example, if the identifier `poison' was located in the file `toads.html' it could be referenced by either
<A HREF="toads.html#poison"> Poisonous non-mushrooms </A>or
<A HREF="http://www.site.edu/slimy/toads.html#poison"> Poisonous non-mushrooms </A>.